The Government of India has identified Jodhpur and adjoining areas of Barmer as one of the Mega Clusters to be implemented under the “Comprehensive Handicrafts Cluster Development Scheme” (CHCDS) of the Ministry of Textiles. Based on the core competitive parameters of the cluster, the scheme aims to provide an inclusive model of development by scaling up infrastructure and strengthening the value chain and building the capacities of the various cluster stakeholders.

As part of Mega Cluster the Development Commissioner (Handicrafts), Ministry of Textiles has sanctioned Market Promotion and Trade Facilitation to the Council.

Market Promotion

Objective:

The project aim is to strengthen market linkages to the cluster through development of concerted strategies with specific focus on domestic markets and emerging international markets.  The various interventions aims at increasing the cluster turnover, enabling large number cluster entrepreneurs and artisans to have direct market access, reducing dependency on buying agencies, promoting greater awareness about the cluster product and increasing market presence and penetration through a strong branding and promotion strategies. Activities under market Promotion as follow:

  1. Domestic Market Promotion
  2. International Market Promotion
  3. Branding and Promotion

Progress:

Click Here for details of the activities completed under Market Promotion and Trade Facilitation of Jodhpur Mega Cluster.